Insights from INBOUND 2022

W4 attended the Hubspot conference in Boston

After three years, the large HubSpot conference INBOUND finally took place again – live in Boston. As a certified Platinum Solutions Partner of HubSpot, we could not miss out on the event. On behalf of the W4, our colleague and Content Manager Bettina Zühlke from the QMG team made her way to Boston to learn all about the latest trends in marketing and the digital industry from 7th to 9th of September 2022.

Visually, the Boston Convention and Exhibition Center made a lasting impression: numerous stages and exhibition stands from HubSpot and interesting partners made for a colourful scene. About 60,000 people took part in the hybrid conference, about 10,000 of them live in Boston. This gave our colleagues from the ACM team the chance to attend some online events, for which they even pulled an all-nighter.

Meanwhile, Bettina started in Boston on 7th September. Despite being jetlagged, she followed the HubSpot Spotlight, where Yamini Rangan (HubSpot CEO), Dharmesh Shah (Co-Founder and CTO) and Steph Cuthbertson (HubSpot CPO) discussed the latest trends. Especially the beginning of the "Age of the Connected Customer" was a major topic. In addition to their own top stars, HubSpot had invited many representatives from renowned companies: SEO professionals like Neil Patel, Parish Aggarwal (Head of Ads Measurement and Privacy at Google), LinkedIn experts and many more. The stages were packed with bright minds who were looking forward to the personal exchange after three long COVID years.

An overview of HubSpot's latest innovations

Customer Journey Analysis

Helps to understand how customers interact with your business. The beta version is already available. With this tool, you can track the entire end-to-end journey of website visitors.

Marketing Campaigns

Even better now! Track, plan and analyse performance across all channels. A calendar function enables you to work even more effectively across teams. And with the comment functions, you no longer have to switch channels to exchange information effectively. More specifically, this translates into

better teamwork
a shared calendar
comment functions
task list, which is linked to the assets
revenue and deal attributions can be viewed directly

Custom Report Builder

Brings data from multiple teams into one space. This gives you insight into all activities in one overview. Updated features include new charts and tables as well as KPI comparisons. 

Ad Conversion Events

Ad campaigns have been integrated into HS for quite some time, but now you have even more management options regarding your customers.

WhatsApp Integration

Include a WhatsApp business account as a messaging channel in your inbox to communicate with prospects and customers easily and directly. Important conversations can be saved to the CRM platform at the contact level. 

In addition, customer interactions, contact overviews and other HubSpot functions are further optimised. More new features can be found here.