INBOUND 2023 – THE LATEST DEVELOPMENTS AND TRENDS

This year, W4 and our dear colleague Stephanie Vatter (Account Manager) were once again at the start of Inbound 2023 - HubSpot's conference for inbound marketing & sales. After our Content Manager Bettina Zühlke brought us the latest developments and trends from Boston last year, we wanted to get first-hand updates and news from the popular all-rounder platform again this year. We can already reveal one thing: It was worth it! A number of innovations have already been implemented and many exciting functions are still to come.

The Event

From 5 to 8 September, the event took place at the Boston Convention and Exhibition Center with many interesting talks from digital industry icons such as Yamini Rangan (HubSpot CEO) and Dharmesh Shah (Co-Founder and CTO). 
Especially interesting for our Stephanie was the contribution of Kyle Jepson (Sales Professor of the HubSpot Academy), who presented the latest updates of the Sales Hub. Star guest, producer, founder and actress Reese Witherspoon also impressed with her female power, positive charisma and appeal to empower women in business. Another highlight: the VIP party on 5 September – perfect for networking!

THE MOST IMPORTANT INNOVATIONS

HubSpot is in a constant process of change and optimisation to make it as easy and efficient as possible for users to interact with the various hubs, thanks to cutting-edge technologies and artificial intelligence. Therefore, there are useful updates and new features in every hub. In the following, we have compiled a selection of the most important innovations:

Marketing Hub

• Highlight: Content creation with ChatSpot:
  Based on the algorithm of GPT-4 combined with the power of HubSpot CRM.
• AI Subjectline Generator: for the automatic creation of accurate subject lines based on content
• create appropriate social media posts without leaving the blog
• AI Website Builder: an AI-powered generator that greatly simplifies website creation.
• AI-powered blog post generator that provides content ideas based on ChatGPT and keyword data from Semrush
• AI-powered title and meta description generation for websites and blog posts (with one click)
• AI Image Generation
• Create Facebook & LinkedIn Ads text automatically with Campaign Assistant

Sales Hub

• Synchronise data between HubSpot and LinkedIn Sales Navigator
• Prospecting Workspace: workspace for the systematic search for new customers
• Differentiated lead management: e.g. to track leads separately from contacts
• Reports on sequences (e.g. for deal rate, turnover): Did sequence lead to deal?
• Lead Funnel Report: new report on lead metrics
• Salesforce Activities Synchronisation
• Prospecting Activities Report: detailed reports on activities (of potential customers)
• AI-powered forecasting & accurate tracking: to better identify patterns and trends
  and much more.

In short: with the updates and new features, HubSpot simplifies content creation enormously, offers ideas and shows marketing and sales staff a wide range of possibilities for optimisation. In addition, HubSpot focuses on intuitive, user-friendly integration of important tools and channels such as LinkedIn and offers improved reporting at almost all levels to transparently present users with the most important KPIs, analyses and forecasts. HubSpot also has many product updates and new, attractive functions in store for the Service Hub, Commerce Hub, Operations Hub and the CRM platform. We would be happy to inform you personally about all the innovations, if you like. You can also find more information on the HubSpot News Page.

You can also get deeper insights into the latest updates and features with a live demo at our Digital Meet-up for Inbound 2023 (in german).

Would you like to learn more about HubSpot, W4 or our HubSpot knowledge? Or do you have questions about the new functions mentioned? Then contact us! Stephanie Vatter svatter@w-4.com and the W4 Marketing & Sales team will be happy to help you.