After an exciting development phase, the time has finally come: The W4 WeChat Connector for HubSpot is available. Now the popular WeChat app, which is essential for marketing in China, can be linked to the diverse marketing automation platform HubSpot. The decisive advantage that makes life easier for marketers: All social media channels can be integrated into one platform.
Both HubSpot and WeChat are growing in popularity. Many B2B companies have recognized the potential of the Chinese market and are expanding. It quickly becomes clear that you can't ignore WeChat if you want to successfully do marketing in China. The all-rounder app is not just a messenger app: In addition to sending text, picture and video messages, it enables various marketing campaigns such as ticketing, competitions, discount campaigns and much more. WeChat acts as an important platform for marketing, lead generation and CRM. Wouldn't it be ideal to be able to have all important data from social media channels in one tool? This is now possible with the existing social media integrations in HubSpot and our WeChat Connector.
The WeChat CRM data can be easily merged with the HubSpot CRM data. In this way you reduce data silos, complete your reporting and provide your marketing, sales and support team with a clean data basis.
Thanks to the clear analyes, you get comprehensive insights into the behavior of WeChat users, you can better evaluate needs and, on this basis, improve the user experience.
Here you can find more information about our WeChat Connector.