The implementation: Cailler gives away Gold Branches
The requirements were clear: The traditional brand's competition had to be something special—eye-catching, not too expensive and accurately representative of the brand's and company's core in order to generate the greatest possible return at the point of sale.
To pinpoint the "perfect match" in cooperation with Cailler, W4 developed concepts involving several promotional partners and reward options. With the "Golden Branche" competition conceived by W4, all basic premises were to be be implemented as effectively as possible. The concept managed to take flight, as the potential reward of a golden Branche stick not only aroused great interest among customers, but also provided sufficient visual appeal, which reflects the value and quality of the brand.
W4 developed new wrapper designs and fitting display cases, while designing and programming a microsite for inputting the special code printed on the chocolate wrapper.
