As a full service provider, W4's team of experts not only fully assists leading compliance provider KYC Spider with various marketing activities, but has also developed a smart coin calculator tool to calculate an entry-level subscription.
A demanding client with a clear vision
KYC Spider is a leader in Regulatory Technology, also known as "RegTech" or "ComplianceTech". With the Digital KYC Toolbox, the company offers an all-in-one solution to improve regulatory processes in financial services, fintechs and industry. It thus stands for digitalization and the smart automation of compliance.
Digitization, automation and smart technologies - the credo of W4 and thus we are the ideal partner for KYC Spider to realize exciting as well as challenging marketing projects
The challenge
KYC Spider was looking for a competent partner who not only combines the appropriate know-how in marketing, lead generation and social media, but is also capable of developing and programming sophisticated tools. This all-round partner was found in W4. In addition, a comprehensive automation of so-called "sequence" emails was desired in order to market KYC's flagship product, the KYC Toolbox.
Step-by-step optimization for better performance
Together with KYC, we evaluated optimization potential step by step and directly eliminated weak points. From graphic adjustments to template and website optimizations to technical website updates, we made a number of adjustments that had a decisive impact on the performance and appearance of the assets.
In developing the Coin Calculator tool, or price simulator, the W4 team did high-quality programming work in addition to the conceptual work. The price calculator serves as a guide for (potential) customers by calculating the initial subscription based on the expected volumes for each product in the first year. Feel free to try out the tool!
Save valuable resources thanks to automation
The KYC Spider Toolbox is THE company's flagship product and as such deserves a comprehensive marketing campaign. To market this intelligent compliance tech platform, we set up appealing sequence emails that are sent to recipients automatically at specific intervals thanks to workflows. We also implemented deal-based workflows to simplify sales processes. This saves the company time and resources. In addition, automation reduces the workload of employees, who in turn can focus on their core business.
This is made possible by the HubSpot marketing automation platform, which, in addition to automation, combines a content management system, customer relationship management system, service hub and sales hub. As a Platinum Partner of HubSpot, W4 bundles all the competencies it needs for this complex campaign via HubSpot.
Targeted event marketing for webinars
Another concern of KYC was the professional, appealing and targeted marketing of their webinar series, which was aimed at a very specific audience. Accordingly, particularly detailed targeting was necessary, which we set up on LinkedIn, for example. In addition, we naturally set up the necessary assets for a webinar registration such as landing page, forms and e-mails. In doing so, we covered the entire range of marketing: from announcing the event on various platforms to reminders and subsequent processing.
Full Service Support
In addition to event marketing and the realization of specific marketing campaigns, we continuously support KYC Spider with website maintenance, social media marketing (e.g. LinkedIn Ads), search engine marketing (Google Ads), Google Business account maintenance and the setup of dashboards and reports for detailed reporting.
In short: KYC benefits from our full service marketing support and has found a reliable and competent partner in W4. We are looking forward to further cooperation.
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