Already prior to the promotional campaign, W4 was a step ahead as a consultant to the company, helping Roamer develop the new, desired image. In order to communicate the new image, one thing was most important of all: drawing attention, and in the right places. As part of the service, W4 conceived an international and interculturally comprehensible 360-degree print and online advertising campaign that should allow Roamer to address all targeted markets in as cost-effective of a manner as possible. To this end, W4 developed a photo series that should leave an impression with its distinctive visual language and effectively visualise the new "Quality Time" image on an international level—as a valuable, pleasure-oriented time—while remaining true to the Roamer line in terms of quality and durability.
Thanks to professional PR work, today Roamer achieves numerous publications in influential specialist journals and lifestyle magazines. The new image is continuing to appear on the web, on the completely overhauled W4 site and on specialist blogs, as well as the brand's newly created English Facebook channel. In addition, W4 is in direct contact with the distributors active for Roamer and provides relevant groups such staff, distributors and specialist retailers with the latest information via the "Roamer Times" (print) and a newsletter (online) in order to implement the new concept internationally in a uniform manner, to facilitate the flow of information within the company and among its partners and to ensure comprehensive and far-reaching public awareness
