SEBA Crypto AG is a pioneer in the financial services industry. SEBA’s ambition is to become the first supervised and fully licensed Swiss crypto bank. They are based in the city of Zug, Switzerland, which by now has earned the nickname “Crypto Valley“, since a large number of FinTech, as well as crypto and blockchain companies, have settled there. The goal of SEBA Crypto AG is to bridge the gap between traditional financial markets and the new world of crypto.
Like every other enterprise, FinTech - as well as crypto and blockchain companies - rely on the creation of leads and online customer acquisition. However, digitalization and automation processes are usually approached rather cautiously, since customer data is highly sensitive. On the way to realize their vision, SEBA Crypto AG needed a capable partner who would provide a way to develop and implement marketing solutions that would guarantee absolute data security.
efficient and secure: marketing automation with the open source software mautic
As an open-source marketing automation solution, Mautic offers a high degree of flexibility, which is the main reason why SEBA decided it was the right tool for them. W4 has deep expertise in Mautic implementations, with experts capable of programming individual add-ons and organizing manual settings according to SEBA’s specific needs and requests. Mautic source code is very well programmed and provides excellent efficiency. But the most important factor is the security level of this marketing automation software is outstanding. If any security gaps occur, they are spotted and fixed immediately.
In order to further guarantee data security, Mautic provides an on-premise solution which allows SEBA to store data on their own servers. Consequently, they don’t have to rely on cloud solutions but always have full control and ownership of their own data. This is the perfect solution when it comes to data safety.
Thanks to the possibilities provided by the marketing automation software Mautic, W4 was able to realize valuable marketing assets for SEBA. Mautic offers all functions that are required for the implementation of successful online marketing campaigns while guaranteeing maximum data safety. W4 set up the software and familiarized the SEBA marketing team with the functionalities and possibilities of the tool, creating an in-depth guideline to guarantee smooth and efficient usage in the future.
abundant features for successful marketing campaigns
Mautic has excellent tools to efficiently manage the contact database. With the help of individually configurable forms, leads can be generated and contact data collected – all in accordance with GDPR regulations, thanks to the W4 GDPR plugin. The management of email marketing activities is another helpful feature, allowing the user to design personalized emails and to track opening rate and click rates. Specific campaigns can be created via the campaign tool. All actions and results, like successful lead generation, can be tracked and analyzed in one spot, which simplifies the optimization of future campaigns and the efficiency of marketing activities in general.
The reports section of the marketing automation software provides a detailed overview over all marketing activities, be it generated leads, e-mail opening rates or traffic on landing pages. Thanks to this, campaigns can quickly be optimized, both those already running, as well as future campaigns.
Furthermore, W4 has created suitable Mautic landing pages, on which users can download further information on SEBA and enroll in an email list for further communications. A great way to generate leads! After agreeing to the Double Opt In process, contacts can be nurtured and thereby brought closer to converting to customers.
compliance with gdpr regulations thanks to the w4-plugin
The implementation of GDPR legislation in May 2018 has changed the way data is allowed to be handled and has had quite an impact on the marketing world. In order to complement the functionality of the marketing software Mautic, W4 has developed a GDPR plugin to ensure all data is handled according to GDPR standards. Among other things, the plugin allows for the anonymization of the IP addresses as well as opt-out options for tracking, access logs and more. This plugin ensures that absolute data safety is guaranteed with no significant impact on lead generation– the perfect balance for any crypto and blockchain company.
