Another important step was setting up a marketing automation solution for STS. Using this platform, we enable our customers to automate various marketing activities and their workflows. Content Marketing measures such as newsletters can be realized much faster and more efficiently by using marketing automation. Automated processes enable more targeted campaigns and better personalization, resulting in more engagement and sales. Hubspot offers direct scaling and evaluation of marketing campaigns.
Via lead scoring, data from various marketing measures can be directly viewed and used for planning as well as optimizing further steps. Prospects' engagement is recorded in a scoring system. For example, a user who opens the newsletter is assigned a previously defined number of points for this activity and can therefore be assessed better by the company. If the lead reaches a certain score, further marketing activities can be initiated in order to maintain interest and guide the lead further along the customer journey. Lead generation and evaluation are essential for establishing the customer dialogue, a prerequisite for future sales.
