Tech Data – International Retail Marketing Campaign "Galaxy Supplies"

A playful context in which retailers make purchases was created by designing an adventurous micro site using Parallax. TechData and W4 have chosen a low-threshold approach to getting users started – Shoppers go on an expedition through the Tech Data galaxy. During the journey, they will pass by unknown stars and planets and encounter monthly changing promotions and manufacturer offers. With every purchase they make, manufacturer stars and TechMiles are credited to their accounts.  

Whoever beams themselves into the galaxy via e-mail promotions, Facebook campaigns or the website, gets some extra stars. The crew with the most points win one of many prizes and has a chance to win the grad prize, a weekend in Barcelona including a ride in a Formula 1 race car, at the end of the campaign.  

The microsite “Galaxy Supplies” has been online since March 2014. The astronounts regularly visit the Tech Data galaxy ever since. Thanks to its Parallax design, the site offers not only entertainment by way of a dynamic user experience, but also a lot of space for promotions.  

The campaign is supported through an own Facebook channel and regular mailings.