In this whitepaper you find a summary about marketing automation. It will help you to get an idea of the technology and shows you how to benefit from it as a company. The main points at a glance:
- How sales processes change in B2B
- Lead management and lead nurturing
- Digital body language: How to recognize users' online behavior
- What is marketing automation and how does it work?
- Introducing marketing automation in only seven steps
- List of providers
