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Every lead counts! However, each lead tends to have a different value. Some are deeply interested in your company, some may just show a passing interest. In order to separate qualified leads from those not as engaged, you have to create a comprehensive lead scoring. With the help of this scoring system, you can evaluate at what time a particular lead is ready for a specific piece of content.
Since much data accumulates during the lead scoring process, it is advisable to use artificial intelligence. This will help you with efficiently evaluating data, analyzing your lead’s behavior patterns and include more data sources for the analysis.