Finally there is an open source marketing automation tool. Mautic offers marketers monitoring, lead management, social media management features as well as resources for creating landing pages and newsletters.
Businesses can communicate with their community directly in Mautic. It is also possible to create lead lists based on hashtags, tags and keywords.
The system offers a wide data basis for lead management – just like in other tools. Information on page views, clicks and more are used for lead scoring.
Sending personalized newsletters to specific target groups has become a staple of marketing automation tools and is also one of Mautic's features. The tool tracks open rates, clicks and offers the option for follow up mails depending on customers decisions. The real highlight here is the unlimited number of mails that can be send at once. This means that Mautic might also be a viable option for businesses with a big customer base.
Forms can be adapted to a company's corporate design. There are many ways to gather information such as lists, registrations and many more.
An easy to use campaign management and drip program creation are among mautic's features. Promotions and events can be assigned to individual campaigns that leads will follow automatically during the nurturing process until they make a purchase.
Mautic creates comprehensive campaign reports so that marketers can continually optimize their activities.
Businesses have a great tool in mautic to pursue their digital marketing goals. It is on par with license-based vendors in many aspects. The fact that the tool can send out an unlimited number of emails is a real plus. However, the tool could definitely improve in terms of usability. Getting started with mautic requires an extended learning period.
The new General Data Protection Regulation (DSGVO) challenges many companies and website operators. In particular, the 3rd party tools you use have to be checked regarding their GDPR compliance. The marketing automation software Mautic in its standard form is not compliant with data protection as regulated by the GDPR. However, W4 has developed a plugin that will support your efforts in complying with the GDPR. This is a generic plugin that requires the Mautic version v2.13.1. The plugin is provided without warranty.
The GDPR module no longer displays users IP addresses in the user profile and only stores them anonymously in the database. Anonymized means that the last two bytes of the IP address
The IP addresses are anonymized for all actions a user takes (e.g., page views, form submissions).
Website users can easily opt out of tracking their behavior. Using the plugin, the website owner can integrate a button or link for the opt-out of tracking via Javascript.
Furthermore, the plugin provides the following events that the web application can subscribe to in order to inform the user of the successful logout or re-registration: mautic.tracking.stateChange, mautic.tracking.
Once a contact opted out of tracking, no further activity is stored about the contact's behavior. This applies to all domains and landing pages with embedded Mautic tracking script. This is done until the opt-out cookie is deleted in the browser. If the opt-out cookie is deleted in the browser, Mautic recognizes the user as a new contact and tracks them as such.
Sending forms (for example, subscribing to the newsletter) will continue to work after an opt-out. In this case, a new contact will be created, which will not be linked to the previous, anonymously created contact. However, neither a tracking cookie is set nor will the user behavior be tracked. Only the information that has been transmitted through the form will be stored in the user profile.
Due to the opt out of tracking some Mautic features might not be working to their full extent. For this reason, the user should always be offered the opportunity to opt into the tracking again. You can place an opt-in button or link where you see fit.
If a user has initially opted out of tracking and later opts in again, a new, anonymous contact is created in Mautic. If the user completes a form at the same time as, for example, entering their e-mail address, then a new, identified contact is created. Any user behavior that may have been tracked at an earlier time will not be associated with the new contact.
If the Mautic GDPR plug-in has been installed and configured and the user has enabled DNT in their browser, their user behavior on the web application will not be tracked. If this is a new user, no anonymous contact is created in the system.
If the user fills out a form and specifies his email address, they will be created as a new contact in Mautic. User behavior will not be tracked.
The GDPR plugin adds proof of login and logout times from Mautic backend users to log accesses to the system.
All status changes of a user are recorded here. However, if a user has activated "Remember Me" or does not log out, no log entry occurs. Only a status change will be triggered by Mautic.
Once the plugin has been installed, you will find the settings in the Mautic backend under Configuration> DSGVO / GDPR:
Not included:
With the acquisition of the MAUTIC DSGVO-PLUGIN, you acquire a time-unlimited license. It is therefore important to know, what our license agreement grants you and what not.
Mautic is an open source marketing automation tool.
Click here for further information: https://www.w-4.ch/en/products/mautic
Mautic offers monitoring, lead management, social media management and the creation of landing pages and newsletters:
The Mautic GDPR Plugin is an extension developed by W4 for the marketing automation software Mautic. By using this plugin, the essential requirements of the new General Data Protection Regulation (DSGVO) can be fulfilled. The standard version of Mautic cannot guarantee this.
Information on the new regulation for the design of cookie banners in 2020 can be found here: https://www.w-4.ch/en/%C3%BCber-uns/news/cookie-banners-regulations-2020
The standard form of the Mautic software is not GDPR conform or DSGVO conform. The W4 Mautic GDPR plugin ensures that settings regarding 3rd party tools can be made. Without this configuration your website is not compliant with data protection.
If your website does not comply with the DSGVO, a monetary fine of up to 20 million Euros or 4% of your annual turnover can be imposed on you.
The DSGVO is an EU regulation, that is correct. However, if you, as a Swiss company, process data of persons who are in the EU, you too must comply with the DSGVO.
Swiss companies must comply with the DSGVO if they:
The Mautic GDPR Plugin provides:
Package | Service | Price |
STARTER |
|
299,- € (plus legal VAT) |
PRO |
Includes all services of the starter package, plus:
|
699,- € (plus legal VAT) |
ENTERPRISE |
Includes all services of the starter package, plus:
|
Price on request |
|
HubSpot |
Mautic |
Use |
Simple, almost no IT skills necessary |
More complex than HubSpot, technical understanding or IT skills required |
Prices |
Consulting and onboarding during setup, afterwards usually no additional costs to the software license |
Detailed advice on setup and ongoing IT support in addition to the license |
Add-Ons |
Not very flexible, although very extensive by default, extensions hardly possible |
Very flexible, extensions and integrations programmable |
Further information |