Search engine optimization for modern brands

Emotional Branding and Ranking Performance - A Guide to Customer-Centric OnPage Optimization  

What are consumers looking for online and how can brands succeed in anticipating the needs behind the search phrases with brand messages?

The advantage of digital brand communication is the availability of user data from interactions with consumers and keyword analyses. The starting point for a SEO branding strategy is consumer knowledge: popular search phrases, click behavior, purchases, etc. Which of the experience levels set up by Peter Morville are closely related to the brand or should be pushed in the future?

The W4 white paper "Search engine optimization for modern brands" explains step by step how brands can improve their Google rankings through user-centric messages:

• Keyword analyses as an indicator of consumer needs
• Development of brand messages on the basis of keyword analyses
• Brand stories that address needs and create image
• Pillar Pages - how structured topic clusters serve users and search engines