Website Relaunch Services. Support. Consultancy. Solutions.

A website relaunch means that your entire website is fundamentally revised - both in terms of design and technical structure. The layout, user guidance, content and technical components such as Search Engine Optimization (SEO), loading times and mobile optimization are completely redesigned. The aim is not only to make the website more visually appealing, but also to bring it up to date functionally and improve the user experience.

In contrast, a website update refers to smaller adjustments. Here, only individual elements such as text, images or perhaps certain features are updated without changing the basic structure or design. An update is therefore more of a maintenance measure, while the relaunch represents a comprehensive renewal.

Important differences:

• Relaunch: Complete revision of design, structure and technology.
  
• Update: Small, targeted adjustments without major interventions.
  
• Relaunch: Improved user experience and modern functionality.
  
• Update: Quick solutions for current changes.

A website relaunch should be considered if your website no longer meets current requirements or no longer supports your business goals. There are some clear signs when a relaunch makes sense:

• Outdated design: If your website is no longer visually up-to-date or does not match your current brand identity.
• Poor performance: Slow loading times, technical errors or a lack of mobile optimization affect the user experience and harm your SEO.
• Low conversion rate: If your website attracts visitors but they do not become customers, this could be due to poor user guidance or unclear calls to action.
• Changes in the business model: If your offer, target group or strategy have changed fundamentally, your website should reflect this.

A website relaunch brings with it numerous advantages that can sustainably improve your online presence. Here are some of the most important:

• Modern design: Your website will be visually more appealing and contemporary, which will leave a professional impression on your visitors.
• Improved user-friendliness: Thanks to optimized navigation and clearly structured content, users can find what they are looking for more quickly - this increases satisfaction and the likelihood of conversions.
• Better performance: A relaunch improves loading times and ensures smooth mobile use. This is not only important for the user experience, but also for your SEO.
• New functions: You can add modern features such as chatbots, interactive elements or integration of marketing tools to improve interaction with your target group.
• SEO optimization: A relaunch makes technical and on-page SEO improvements to achieve better rankings in the search engines.

A relaunch brings your website up to date technically and visually and ensures more success online.

Our website relaunch process is structured and transparent to ensure that your new website meets all requirements:

• Consultation and analysis: We start with a detailed analysis of your current website and discuss your goals, target group and wishes for the relaunch.
• Concept and planning: Based on the findings, we create a concept for the new design, structure and functions of your website.
• Design and development: Our team creates a modern, user-friendly design and develops the website using the latest technology.
• Testing and optimization: Before going live, the website is extensively tested to ensure that everything works smoothly.
• Launch and support: After the successful launch, we continue to offer support and accompany you to monitor the performance of your website and make adjustments if necessary.

Our goal is to make the relaunch as easy and effective as possible for you.

A website relaunch can have a positive impact on your SEO performance if done correctly. The relaunch allows you to optimize your website technically and in terms of content, which improves visibility in search engines. Here are some of the key benefits:

• Better loading times: Fast websites are preferred by search engines. A relaunch can modernize outdated code structures and significantly improve loading speed.
• Mobile optimization: As more and more users browse on mobile, mobile optimization plays a major role. A responsive website is rated better by Google.
• Structured content: A clear structure and the correct use of keywords ensure that search engines understand your content better and rank it more relevantly.
• Technical SEO: A relaunch offers the opportunity to fix technical errors, such as broken links, duplicate content or missing meta tags, that could hinder your SEO performance.

It is important to plan the relaunch carefully so as not to lose existing rankings. However, with a targeted strategy, you can achieve better results in the long term.