In a first meeting, we examine the requirements you place on your online presence. Which target groups do you reach with your products? How would you and your company like to be perceived? Finally, which unique features should be included in your website? Essential questions regarding the structure of your website are being answered: Do you wish to integrate an online shop? Which type of content should be presented? What do you want to achieve with your website? Brainstorming together will help us develop your brand image.
Based on customer requirements, we develop personas that stand as fictional prototypes in the place of actual customers. Your website should connect seamlessly to their fields of interest. Starting from navigation to graphic design: the development will be based on the personas, which we create together in a workshop. Customer oriented marketing is the basis for providing for an excellent customer experience.
Following this, the structure of the website will be developed. Mockups help when drafting designs of websites and landing pages. They are based on persona-related findings. The site structure and navigation illustrate the requirements of a simplified composition of elements like text, visual, links, buttons and forms.
Your individual, customer friendly website is designed based on the final mockup. Our designers develop specific color schemes and set your website apart from those of your competition by integrating inventive or functional non-standard formats and attractive UX/UI designs.
Our frontend and backend developer realize the technical aspects of the project with Typo3, WordPress or any other CMS – depending on your technical requirements and company goals. We include both eCommerce solutions and modern content management platforms. With the help of a suitable CMS software, you are able to create, manage and edit your content independently.
We optimize your online presence for all devices to guarantee an ideal display of your content, products and solutions.
If visitors like what they read on your website and if they discover what is presented to be valuable, they happily engage in direct contact. Content is and will remain the most important initiator and impulse in the framework of your corporate communication. If the need arises, our content team happily assists you with strategically planning, creating and posting good and relevant content.
Content production and on page-optimization are one and the same for us. Creating a flexible Search Engine Optimization strategy that can be adjusted to a specific target group makes perfect sense. Besides the analysis and implementation of relevant keywords and the creation of meta descriptions, the optimization of images via the inclusion of alt attributes as well as a structure-giving header hierarchy and the placement of internal links are also essential.
