TRANSFORMING MARKETING TO DIGITAL

Marketing automation is the standard.
AI is the key technology.
Data is the basis.

Develop data-driven marketing in 3 steps:

                   3 Marketing Automation with AI 

2 Datenmanagement with AI 

1 Marketing Automation Systems   

  Goal: Collect cross-channel user data, create demand and probability profiles for each user and derive a precise customer approach. This leads to more customers coming, staying, trusting the brand and buying more. Another objective is to improve the efficiency of marketing activities through automated processes.

1  LEARNING AND APPLYING USER BEHAVIOUR: MARKETING AUTOMATION

All campaigns, promotions and marketing measures, which were previously created manually by the marketer, can be optimized and automated in a digital sales process. With marketing automation solutions, the commitment of your website visitors and newsletter subscribers can be observed, documented and analyzed in detail. The system automatically plays out campaigns to selected personas, imported segment groups or individuals and it enables collaboration between marketing and sales.

>> Rule-based, automated campaigns with detailed reporting

2  Data management with AI

The prerequisite for digital marketing with AI applications is a solid, high-quality database. Precise statements about customer needs and behavior can only be derived the more data is collected and made available. Marketing automation systems deliver marketing data. Other systems provide additional transaction data such as purchases, complaints, enquiries, etc. The data from various databases is collected in a central data system. The data can then be processed and enriched with AI models for AI-supported marketing.

 The platform used for this purpose is ApiOmat    /  Handling of product data with Akeno PIM