Shopify Online Store for Designer Nicolas Afonso

Since last year at the latest, many retailers have had to rethink and look for the way to online retail. We showed that it is possible to open your own online store within three months with Nicolas Afonso between September and December last year.

 The young designer from Zurich creates luxury fashion under the recently founded label heart of zeus and pursues the vision of establishing his streetwear brand first in German-speaking countries and later throughout Europe.

 We advised Nicolas conceptually on the online store and took over the complete setup. As a startup, he does not need a powerful online store system like Magento. In this case, a solid modular system like Shopify was much more suitable. It can be set up quickly and, with the connected payment service provider Stripe, it maps classic order processes perfectly.

 W4 helped select the templates, refined the graphics, integrated the pre-order process, connected Stripe and migrated the products.

 A social media campaign drove initial traffic to the online store and serves as a puzzle piece for continuously strong digital brand building. With Noah Brown and Zoe Pastelle as fashion models, he has already brought on board two influencers with strong reach on Instagram.

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