ABOUT THE CUSTOMER: THE ARCHE ZURICH – A COMMITTED PARTNER
Arche Zürich was founded in 1980 and initially was a therapeutic residential community for drug addicts. Today, it is still a contact point for people in need of therapy for drug addiction, but also for people with psychosocial challenges. However, the Swiss organisation has become so much more: it supports disadvantaged children and young people, supports mothers (to be) and disadvantaged families, runs the Brockenhaus, the organic farm, a bistro and provides accommodation.
INITIAL SITUATION AND GOALS
Arche was looking for a more cost-efficient solution for its donation process that could also be integrated with HubSpot marketing and reporting system. Unfortunately, it was not possible to process the donations via HubSpot itself due to the limited payment services. The attractive offers from Payrexx, especially because Payrexx offers discounted conditions for non-profit organisations, were ultimately convincing and the existing donation form, which was functional but associated with higher costs, was replaced.
THE CHALLENGE: INTEGRATing PAYREXX AND HUBSPOT
Arche wanted Payrexx to be seamlessly integrated into the already established HubSpot Marketing Hub. The idea behind this was simple: automated and efficient donation campaigns could be created more easily and the most important key figures could be analysed effectively. However, the HubSpot Marketplace did not offer a pre-programmed interface to Payrexx.
THE SOLUTION: A CUSTOMISED ‘’PRIVATE APP‘’
To overcome the obstacle, we decided to develop a so-called ‘’private app‘’ – which is nothing other than a more fancy way to say ‘’interface‘’ – between HubSpot and Payrexx using an API.
OPTIMISED DONATION PROCESSING FOR ARCHE – A COMPLETE SUCCESS
The implementation came with numerous advantages:
- Automatic data transfer to HubSpot CRM: By capturing contact information in the CRM, Arche can do mailing campaigns to maintain contact with its donors, share information and interesting news, and thus increase the chance of recurring donations.
- Automatic deal creation in HubSpot: With the help of the marketing automation software MAKE, workflows were developed that create so-called deals in HubSpot when donations are received. Thanks to customised reports and dashboards, Arche always has an up-to-date overview of its donation figures.
- Integration into HubSpot landing pages: The Payrexx donation form can also be easily integrated into attractively designed landing pages via IFRAME. On these landing pages, you can use marketing strategies such as emotional storytelling to increase the chance of a donation.
- QR-Pay for maximum flexibility: Payrexx also offers the option of creating QR codes and displaying them on flyers and in magazines, for example. This allows donors easy access to the donation form directly via smartphone.
- Lower fees: The attractive fees for individual payment methods such as TWINT or PayPal and the fact that Payrexx is a Swiss company significantly reduced transaction costs.
CONCLUSION:
By successfully switching from the former system to Payrexx and developing a customised ‘’Private App‘’, Arche Zürich was able to optimise its donation processing and reduce costs at the same time.
