Per gestire con successo il marketing digitale in Cina, le aziende occidentali devono sviluppare una strategia su misura per le tendenze locali e le peculiarità del pubblico di destinazione.
Tuttavia, una delle principali sfide che il mercato cinese deve affrontare è la difficoltà di accesso alle pagine web europee. La sfida è che i dati richiesti devono percorrere una distanza dal server all'utente. È qui che entra in gioco il Reverse Proxy
Un reverse proxy è un server o un'applicazione che si trova di fronte al server del web o applicazioni back-end, intercettando le richieste dei clienti e inoltrandole a queste applicazioni. Agisce come intermediario inoltrando più richieste di contenuto del cliente a diversi server sparsi su Internet.
Lo scopo di questi server reverse proxy è aumentare la sicurezza, l'affidabilità e le prestazioni generali. I suoi compiti principali includono:
Se un utente in Cina visita un sito web con reverse proxy con server in Europa, l'utente potrebbe dover prima connettersi a un server reverse proxy locale in Cina. Questo server locale comunicherà quindi con il server principale in Europa e memorizzerà nella cache o salverà temporaneamente le informazioni o i dati della risposta. Gli utenti in Cina che navigano nel sito otterranno la versione memorizzata nella cache dal server locale, con prestazioni più rapide.
Qualsiasi sito web che riceve migliaia di visitatori giornalieri potrebbe avere difficoltà a gestire il traffico con un singolo server di origine. Un reverse proxy è una soluzione di bilanciamento del carico in grado di distribuire il traffico del sito tra questi diversi server e impedirne il sovraccarico.
Il GSLB è un tipo di bilanciamento del caricamento attraverso il quale il traffico del sito web può essere distribuito su diversi server globali. Il proxy inverso invia le richieste dei clienti al server più vicino, riducendo i tempi di caricamento.
Alibaba Cloud è un rispettabile fornitore di servizi cloud sicuro e affidabile in Cina, che offre archiviazione dei dati, elaborazione di big data, reti di distribuzione dei contenuti (CDN) e protezione anti-DDoS. W4 è una delle poche aziende digitali che lavorano con Alibaba Cloud.
W4 è una delle migliori aziende che fornisce servizi tecnologici di fascia alta su misura per le esigenze dei clienti. Poiché sempre più aziende si rendono conto della necessità di un server proxy inverso, il nostro prodotto fornisce agli utenti Internet cinesi un accesso rapido proteggendo il server dagli attacchi informatici. Il nostro prodotto "Reverse Proxy" è progettato per fornire un supporto significativo sia ai server aziendali che agli utenti. Che si tratti di una piccola, media o grande impresa, forniamo alle aziende occidentali una presenza digitale in Cina con elevate prestazioni e sicurezza del sito web. Inoltre, per i servizi di reverse proxy, W4 offre anche servizi di creazione di siti web. Questo ci rende un'azienda all-in-one in grado di fornire entrambi.
Il nostro team di esperti può supportarti a 360 gradi, sia in termini di sviluppo che di marketing.
Ting and her team has been helping p44 China marketing including WeChat, event execution, give away production, Digital ads/SEO. What I would like to appreciate is that everyone of W4 team is really closely working with p44 China field marketing person to support him every single day! I am looking forward to continuous collaboration for next year (I would love to drive more digital area for next year). Thank you!
W4 is a very good and trusted partner, they can complete and deliver the work in time in projects such as WeChat Marketing, Exhibition Marketing and Baidu Marketing by their expertise. We‘re looking forward to the future cooperation with W4 in other digital marketing projects.
A very reliable partner
We have been working with W4 for since middle 2022. We started to implement HubSpot as Marketing Automation Platform and develop integration projects to different CRMs with wechat in local. During this period, W4 always helps us to optimize our digital processes, including setup the wechat account, develop the contents and use wechat connector to optimize the way of working in HubSpot. Whenever we made a new request, they will deliver the work promptly and at a high standard, including to help the team to understand better of HubSpot. We enjoy working with them and look forward to continue the co-op in the comnig years! I can highly recommend W4 as a partner!Services provided
Custom API integrations
Excellent and Smooth project
W4 Marketing did a great job in all website projects that we had. They deliver timely and provide excellent expertise. Great work! We would find them to help other digital activities.Services provided
Website development, website migration, and website design
highly professional agency
We are more than happy to have W4 as our partner for our new website. They are highly professional, experts in digital marketing and most important: they know how to lead a challenging project. We appreciate this partnership and can recommend W4 as an excellent partner.Services provided
Website design and website development
email automation
Team is quick and has a great knowledge in marketing automation! We had a complicated hybrid campaign going on in EMEA, LATAM, APAC and USA with physical events and it was rolled out smoothly and professional.Services provided
Email marketing
Tolles erstes Projekt
Kurzfristig ein erstes Projekt gemeinsam umgesetzt. Hat toll geklappt. Freue mich auf weitere gemeinsame Projekte.
Gerne wieder
In zwei Runden vom Kickoff zur Problemlösung - zügig offeriert und in einem Sprint umgesetzt. Hat Spass gemacht - freue mich auf das vierte Projekt mit euch ;-)
Trusted and efficient partner for digital marketing!
We have been working with W4 for almost a year. During this period, they always bring us new ideas, helping us to optimize our digital campaigns. They also show strong flexibility and efficiency. Whenever we made a new request, they will deliver the work promptly and at a high standard. We enjoy working with them and look forward to our next projects!
Perfect Partner for our Marketing needs
I have known W4 since the beginning of my marketing career. In various companies I had the opportunity to work with the great W4 team. I am extremely pleased that we are currently working on numerous marketing projects together again. The handling of the projects and the quality of the work is always a pleasure. I have complete confidence in the abilities of W4.
immolawspecialists.ch
I found the cooperation with W4 very helpful and goal-oriented. Communication was sometimes a little difficult, as most of the information had to be communicated via e-mail. I find the new website much more appealing than the old one and it has also become easier to use. The style of the website has also become much better.
Sehr gute Zusammenarbeit
Wir arbeiten seit vielen Jahren mit der W4. Die Zusammenarbeit ist immer sehr angenehm, die W4 ist sehr kompetent und flexibel.
Sehr gute Zusammenarbeit
Über mehrere Jahre hat sich eine gute und kollegiale Zusammenarbeit mit W4 entwickelt. Ich kann W4 als Partner sehr empfehlen!
Zuverlässig, kompetent, zielgerichtet & innovativ
W4 ist seit über 10 Jahre unser verlässlicher Partner im Bereich des digitalen Marketings und in der Geschäftsberichtserstellung. Im Laufe der Jahre haben wir zusammen an verschiedenen Projekten gearbeitet, welche stehts zuverlässig, kompetent, zielgerichtet und vor allem sehr innovativ umgesetzt wurden. Ich kann W4 als Partner sehr empfehlen! Gern möchte ich mich hier für die tolle Zusammenarbeit beim ganzen W4-Team bedanken, es war mir immer eine Freude!
Flexible Profis
W4 unterstützt uns in sämtlichen Marketingthemen als kompetenter, lösungsorientierter Partner. Kurze Kommunikationswege, rasche Resultate und ein offener Dialog machen die Zusammenarbeit sehr wertvoll für uns.
Profis im Marketing
Viel Kompetenz zum Marketing, speziell Content Marketing etc. Und tolle engagierte Mitarbeitende ;-)
Mit W4 in die digitale Zukunft des Marketings
W4 ist schon seit über 2 Jahren unser verlässlicher Partner im Bereich des digitalen Marketings & Marketing-Automation . Die Zusammenarbeit ist stehts professionell und zielorientiert. Projekte werden mit Drive und Motivation angegangen. Zudem wird auf kurzfristige Anfragen und Wünsche stehts eingegangen. Ideen werden ernst genommen und Inputs konsequent umgesetzt. Daher kann ich W4 als Partner wärmstens empfehlen!
Trusted partner for our internet presence
We work with W4 for all our internet activities for more than 5 years. During that time they have proven to be a true partner with quick response times, innovating ideas and reliable service. While they effectively focus on your daily needs they still keep an eye on the bigger picture and help us to continuously improve our business.
Angenehme Zusammenarbeit
Die Zusammenarbeit mit W-4 gestaltet sich sehr professionell und ist unkompliziert!
Great online Hubspot workshop for our students
The workshop with W4 Marketing was a great introduction for our students to CRM and Hubspot. Due to Convid-19, we had to hold the class online but Sarah was open to the change of plan so we were still able to address this very important topic in our course. Many thanks.
Marketing and Communications
We've been working with this company for a couple of years. Services are always very professional and fast. Good job!
Unparalleled Technology Partner
W4 has been an incredible partner for us as a Digital Marketing Agency, providing fast, reliable, and consistent technical and IT developer solutions. From building a Web App to creating flawless APIs, W4 is a unique partner in that they can execute highly technical IT tasks with full competence of a marketing perspective. We are always impressed with their thorough attention to detail and creative approach to providing solutions. W4 has enabled us to discover technical workarounds within Hubspot we did not even think would be possible! We look forward to continuing to work with W4 on our future projects!
Kompetentes, flexibles Team!
Wir arbeiten bereits mehrere Jahre erfolgreich mit W4 im Bereich Digital / Social Media Marketing zusammen. Das Team ist kompetent, innovativ und reagiert flexibel auf sich ändernde Anforderungen.
Flexibler und effizienter Websiteentwickler
W4 unterstützt uns beim Unterhalt (Updates) sowie bei der Weiterentwicklung der Typo3-Webseite. Zudem reagieren sie schnell und haben immer eine Lösung, um ein Problem zu beheben oder eine neue Funktion einzubinden.
Eine Agentur W(ie)4 me gemacht!
Es ist eine Freude mit der W4 zu arbeiten, die Zusammenarbeit verläuft reibungslos und ist sehr positiv. Anfragen, Ideen und kurzfristige Wünsche werden zeitnah beantwortet und umgesetzt. Sollte es zu Diskrepanzen kommen, werden diese offen besprochen und zusammen optimiert. Was ganz schön ist, das Team steht geschlossen zueinander und unterstützt sich gegenseitig und den Kunden.
Fast and Friendly Service
Within only 2-3 days, my request has been edited in a very professional way. I like the easy handling of the W4 online portal to upload and therefore easily share contents. I'm looking forward to our next cooperation.
Very competent partner for online communication
We have been working with W-4 for several years and are very happy with their work for us. The team is very competent and we get everything on time. They help us with great ideas for our international business.
Die Kommunikation ist effizient und die Zusammenarbeit mit W4 ist sehr angenehm. Mit dem breiten Marketingwissen der W4 wird Mehrwert für M+R Spedag Group generiert.
W4 is a very good team, they always think on behalf of the customer and would react very fast to customer requirements and tasks .
专业高效的服务
感谢w4小伙伴们在这么紧张的时间内加班加点搭建我们的官网，整个team入住我们办公室提供贴身服务，高效解决问题，是真正靠得住的伙伴。非常感谢！，期待我们下一次的合作！
Services provided
Website development
We have come to rely very heavily on W4 and their knowledge and work in the B2B sector in China. They have come to know our business extremely well and have become a valued and trusted partner.
W4 kann viel...
... und das ausgezeichnet! Unsere Kunden - somit auch wir - profitieren von der Zusammenarbeit mit W4. Wir freuen uns auf eine lange und erfolgreiche Partnerschaft.
Services provided
Website design, website migration, website development, and crm implementation
Perfect Partner
We have been working with W4 for since January 2020. We started to implement HubSpot as Marketing Automation Platform and develop integration projects to different CRMs of our subsidiaries. Later on we migrated our website from Typo3 to HubSpot CMS. During this period, W4 always bring us new ideas and helps us to optimize our digital processes. Whenever we made a new request, they will deliver the work promptly and at a high standard. We enjoy working with them and look forward to our next projects! I can highly recommend W4 as a partner!
Services provided
Custom API integrations, website migration, search engine optimization, and paid advertising
Überzeugender Partner – seit vielen Jahren
Seit mehr als 7 Jahren habe ich mit dem Team von W4 einen verlässlichen Partner für professionelle Unterstützung im Marketing Bereich. Immer kompetent, immer lösungsorientiert, immer top motiviert. Ich spreche nicht viele Empfehlungen aus, aber bei diesem Team kann ich das mit ruhigem Gewissen tun.
Warum? Wenn man bekommt, was man bestellt, nennt man das zuverlässig. Hier bekommt man, was man bestellt und ein kleines Extra mit einer Prise „Lächeln“ dazu – das nenne ich zuverlässig begeisternd.
Zuverlässiger Partner mit vielseitigem Know-How
W4 ist unser Partner bei den Themen Marketing Automation, CRM, Website, SEA und Content Creation. Sowohl Projektbasierte als auch wiederkehrende Aufträge werden zuverlässig und in hoher Qualität ausgeführt. Die Zusammenarbeit und Absprache gestaltet sich dabei immer angenehm und unkompliziert. Wir schätzen den grossen Erfahrungsschatz von W4 und die daraus entstehenden wertvollen Inputs zu unseren Aufgabengebieten.Services provided
Paid Advertising, content creation, crm implementation, and website development
This service provider is very familiar with HubSpot's services, and meets our needs efficiently and quickly, and completes it on time
Services provided
Website design, email marketing, content creation, website migration、 paid advertising, search engine optimization, marketing - onboarding, conversational marketing, website development, and branding
