W4 News - Current Developments and News

Customer Platform meets Tapas

Our "Customer Platform meets Tapas" event, held on October 17th in the beautiful glass hall of Trafo Baden, brought together our guests to explore the intersection of efficiency and intelligence. 

W4 receives the HubSpot Custom Integration Accreditation, underlining its expertise in the planning, development and implementation of CRM-centred custom integrations.

NEW PARTNERSHIP: W4 AND BYNDER

LUNCH AND LEARN: CELEBRATING TEN YEARS OF PLATINUM PARTNERSHIP

just-medical! takes over Medinside

just-medical! takes over Medinside, the leading news portal for the healthcare sector in Switzerland. In consequence, W4's expansion in the healthcare industry is continuing.

W4 World Party 2023 in Istanbul

This unique event was a spectacular experience for all employees and helped us to grow together as a team. Read about all the exciting things we experienced.

DATA MEETS TAPAS EVENT: COMPLETE SUCCESS!

To celebrate our recent partnerships with wps4digital and Lobster, we held a relaxed event with 23 guests at the Giesserei in Oerlikon, Zurich, in November.

W4, YOUR PARTNER FOR SUCCESS IN LOBSTER-WORLD

Together with wps4digital, we have joined the Lobster partner network.

W4 AND THOMAS ANDRES FOUND WPS4DIGITAL AG AND TAKE OVER WPS MEDIENSERVICE AG

W4 and Thomas Andres jointly founded a new company that took over 100% of WPS medienservice AG.

W4 at THE HubSpot Event of the year – Inbound 2023

As a certified HubSpot partner, W4 has of course also been at the start of Inbound 2023. Learn more about the latest trends and updates.

INTRODUCING OUR JIMUYU-HUBSPOT INTEGRATION FOR A COMPLETE CHINESE MARKETING SOLUTION

Discover our Jimuyu-HubSpot integration for a complete Chinese marketing solution. Effortlessly connect Baidu's Jimuyu CRM with HubSpot to streamline your international business strategy, centralize marketing efforts, and gain valuable insights into Chinese customer behavior.

W4 Welcomes Parato as New Partner for Digital Transformation

W4 WELCOMES ZAKEKE AS NEW PARTNER IN E-COMMERCE

W4 PROUDLY PRESENTS: THE ZURICH THEME FOR HUBSPOT

Our very first website theme is now available on HubSpot! We are proud to offer the Zurich Theme for free to all HubSpot users and are excited about the high demand. 

MARKETING IN CHINA - SUCCESSFUL CASES

More international companies are recognizing the potential of the Chinese market. It is almost impossible to successfully operate digital marketing in China, without having extensive knowledge on the market and various channels, whether it is Baidu or WeChat. Read on to find out what support we offer to secure your success.

W4 goes to Boston: INBOUND 2022

After three years, the large HubSpot convention INBOUND finally took place again in Boston. Our colleague and content manager Bettina Zühlke from the QMG team attended to learn all about the latest trends in the marketing and digital industry.

SUPERSPRINT WITH AGATHON: HOW TO CEATE AN ONLINE SHOP PROTOTYPE IN 14 DAYS

A B2B online shop prototype in 14 days? No problem for the W4 team! With agile working methods, the ambitious project was implemented efficiently.

Shining employee eyes at Synlab and Kantonsspital Baden

We are pleased to have been able to support our customers Synlab and the Kantonsspital Baden this year in setting up an individual Easter game for their customers and employees respectively.

W4 TAKES OVER JUST-MEDICAL!

W4 is acquiring 100% of just-medical! in Baar (Zug) backdated to January 1, 2022. This will make W4 the leading marketing and communications provider in the healthcare sector.

W4 Leadfeeder

Find out who is behind the traffic on your website with Leadfeeder.

Green Cooling has a new virtual showroom

Go on a tour of the virtual paper factory with 360 ° views and insights – perfect for offering potential customers and business partners interesting insights.

A NEW STRONG PARTNERSHIP FOR YOUR DIGITIZATION

Brand new on board the W4: BSI CX as marketing software for hybrid campaigns for online and offline channels.

NEW ZURZACH CARE ANNUAL REPORT CREATED IN BEST TIME

An exciting and surprisingly short development phase came to an end with the successful ZURZACH Care annual report. The report was implemented in the CMS HubSpot by our developers in just 12 working days and comes up with appealing animations.

THE WECHAT CONNECTOR FOR HUBSPOT IS NOW AVAILABLE

The connector is a great advantage, especially for companies doing social media marketing in China and those who want to bundle all channels in one platform.

ZURZACH Care shines in a new look

Since the beginning of 2021, the company group has been shining under its new name "ZURZACH Care", formerly "RehaClinic", and following the rebranding, it now also has a modern, high-performance, mobile and search-engine-optimized website.

SOFTWARE TECHNOLOGY COMPANY PITCHER LAUNCHES NEW WEBSITE

27.05.2021

We congratulate Pitcher on the shortly relaunched website and say thank you for the good cooperation during the realization.

LISTEN NOW: THE MARKETINGBLATT PODCAST WITH SARAH WILHELM

21.03.2021

Finally a marketing podcast in Swiss German -perfectly made for easy listeners with low pre knowledge. Sarah Wilhelm from W4 answers host Stéphanie Berger's questions.

ERZ APP - NEW DESIGN & TECHNICAL UPDATE

The ERZ app of the City of Zurich is up to date again. The new version with the update to the latest iOS and Android version is now available in the app stores.

ebl.ch - a successful webpage relaunch

Successful website relaunch with HubSpot - ebl.ch shines in new splendor! An extensive project with a focus on many details lies behind us. With the relaunch, we optimized performance, SEO, and content management for our client, among other things.

Shopify Online Store for Young Designer

18.01.2021

Do you know Shopify? The modular system for  online stores is ideal for startups that want to sell quickly online on a small budget. We created an online store for heart of zeus for young designer Nicolas Afonso in three months.

How we created 192 wow moments

11.01.2021

At the end of 2020, we set up 8 online Advent calendars. We have thus created a total of 192 wow moments for our customers' customers. And guess: We were in the Christmas mood since November already.

W4 Review of 2020

28.12.2020

What an eventful year lies behind us. We look back on the events and look forward positively to an antifragile future for our company.

WELCOME TO THE RENOVATED OFFICE IN ZURICH

15.12.2020

The W4 office in Zurich has been renovated. We took advantage of the imposed downtime without client meetings and gave our office a new coat of paint.

A moment of surprise: Postman delivers HubSpot Award for W4

14.10.2020

Look what was delivered to us these days. We would like to thank our SaaS partner HubSpot for this unannounced attention and have already found a nice place for the hard-earned trophy.

W4 IS THE ONLY HUBSPOT PROVIDER WITH AN ADVANCED CMS IMPLEMENTATION CERTIFICATION IN SWITZERLAND

18.09.2020

As one of only 17 certified partners of the SaaS vendor HubSpot worldwide, the W4 has been awarded the HubSpot Advanced CMS Implementation Certification. What does that mean for our customers?

THE RIGHT WORDING FOR RADIOLOGY REGENSBURG•REGENSTAUF

14.08.2020

Medical Practice marketing for every channel – with a good mix of digital or analogue communication, we have been supporting our customer DIE RADIOLOGEN in Regensburg for several years.

SWISS MADE MEANS PROGRESS – A NEW WEBSITE FOR TRIMADA

10.06.2020

Everything set – new website, new newsletter, new social media channels. Trimada focuses on technical progress and launches the website with the HubSpot CMS. Trimada thus finds everything in one backend.

The work pays off – W4 is HubSpot Platinum Partner

25.05.2020

W4 has already been a HubSpot partner for 6 years and we also use the all-in-one solution internally for daily sales and marketing activities. Now W4 turned the relationship into platinum.

STABLE COALITION OF RED AND BLUE FOR PRACTICE MARKETING

07.05.2020

We say thank you for the trusting cooperation with Curagita over four years in the field of practice and network marketing.

Robatech and W4: A collaboration that offers full flexibility

With an hourly package, W4 offers full flexibility to the globally successful company Robatech. Learn more about it in our article.

W4 bundles Schaffner's international marketing activities in one system

Schaffner and W4 are working together successfully for many years. In this article, we show you how W4 uses Marketing Automation to support the company.

ASENDIA HANDS OVER DIGITAL MARKETING MANDATE TO W4

08.04.2020

International postal service company and e-commerce provider Asendia has brought W4 on board to roll out digital marketing campaigns in Hong Kong, China, Singapore, New Zealand and Australia. The mandate includes lead generation on famous Chinese search portal Baidu or the popular Messenger App Line. 

HOW W4 SUPPORTS AMAVITA DURING THIS TIME

02.04.2020

In times like these, it is important to us to provide our services to our customers without restrictions. This is how we currently support Amavita!

Don't worry, you can definitely rely on W4

24.03.2020

The novel coronavirus is spreading continuously and everyone is feeling the effects more and more - not least the economy is suffering from the current situation. For this reason we want to, and we can, reassure you: You can count on W4!

VP BANK online annual Report 2018 clears awards

11.03.2020

Once again, VP Bank has won international awards with its Online Annual Report. Since 2013, we have been working closely together and supporting the private bank in the programming and responsive design of its Online Annual Reports.

EBL Telecom AG launches website with HubSpot CMS

We have been working with EBL for a long time. Now the new website of EBL Telecom AG, which belongs to EBL, went live in German and French. It was completely set up with Hubspot CMS for several reasons that support website users and the provider with their work in the backend.

Board games and rafting – teambuilding at W4

24.02.2020

Team activities are very important to us at W4. In summer, we are driven out, but in the cooler months of the year we focus on exciting board game evenings in our offices. With Pizza and a relaxed atmosphere, we strengthen our team skills after work and get to know our colleagues even better.

New GDPR regulation for the design of cookie banners

30.01.2020

A new GDPR law requires active agreement to Cookie settings on websites. Website operators are now legally obliged to implement cookie banners that the users need to actively fill in and agree to cookie settings on their devices. 

恭贺新禧，鼠年大吉 ! HAPPY CHINESE NEW YEAR!

26.01.2020

Here comes something really nice to sweeten up every day during the Chinese New Year（24th, January--8th, February). Click to participate: https://w4.spielo.app/ Every day a new door awaits you, filled with fun things to know and to do behind the one or other! So have fun opening it every day! I am looking forward to a promising new year with you!
岁末甫至，福气东来，辞旧迎新，大吉大利！
W4 公司全体员工祝您 新年新气象，鼠年好运到，合家欢乐， 万事如意！Greetings from all members of W4！转眼繁忙的2019过去了！在这一年，因为有了您的关注及支持，才有了W4现在的成绩！在这一年里，您的信任与合作就是我们的财富！希望在到来的2020年，我们能继续无间合作，开创新辉煌！Such a Year of accomplishment in 2019!Which would never grow without your CARE and TRUST！Which would never rich without your SUPPORT and COOPERATE ! Wish for a fantastic new year of 2020!
春节到元宵(24号到8号），每天一扇小门，点一下，意外连连，惊喜不断!欢迎您来参与我们的节日小游戏。 
点击链接参与：https://w4.spielo.app/

SAWAT DI KHA – W4 ANNUAL PLANNING TOOK PLACE IN THAILAND

16.01.2020

At the beginning of the year, our Servant Leaders had to pack their bags and start planning for 2020. Place to be this time was Bangkok - because just like last year's SAS team, the Servant Leader Team also achieved its annual goal.

W4 CELEBRATES CHRISTMAS IN BRATISLAVA

12.12.2019

Our teams are spread all over the globe, we communicate in 5 languages and unite various nations. During the contemplative season we all pack our bags and travel to Bratislava to celebrate our company Christmas party.

What M&Ms, meat loaf and tapas have in common with marketing

10.12.19

In the last quarter of 2019, the W4 invited guests to Basel, Baden, Winterthur and Bratislava for a marketing breakfast and again had two promising and hot topics from the marketing cosmos in its luggage.

NI HAO! W4 GOES BEIJING

26.11.2019

Digital work around the globe – everyday life for the W4 sales team. So it's high time that the monthly team meeting takes place together at one table and on the same continent. Work was done in the middle of Beijing on the 19th floor of the Co-Working Space and there was still time for sightseeing.

Ho Ho Ho - Open doors with the W4 online Advent calendar

22.10.2019

Thinking about Christmas in October? Of course! True to the motto "There's nothing good unless you do it", we are already dedicating ourselves to the most beautiful time of the year and are busy designing online advent calendars that not only entertain our customers.

DIRECT, LIVE AND EDUCATING: W4 STARTS WEBINAR SESSIONS

19.10. 2019

For a long time it was a matter of concern to us, now finally we were live: with the first webinar of the W4. On September 30th at 10 a.m. the first session on the topic "OnPage SEO for digital brand communication" was held via live stream. We consider the experience to be the prelude to a whole series of further webinars, which will also be made available on demand at a later date.

W4 CELEBRATES THE 70TH ANNIVERSARY OF THE PEOPLE'S REPUBLIC OF CHINA

01.10.2019

W4 China is right in the middle of the celebrations and will continue to support its customers in the Land of Dragons with sophisticated digital marketing solutions. We are motivated by the innovative spirit of the country's Internet economy and will continue to advance our Wetomation products with marketing content, concepts, design and technologies for real-time use.

INSIGHTS FROM INBOUND CONFERENCE 2019

17.09.2019

Travel to the epicenter of the makers of Inbound Marketing, immerse yourself in the world of HubSpot for four days and return to Zurich with new insights and perspectives – that was the goal, the mission, the assignment to Sarah Wilhelm, our Managing Director in Zurich, last week.

Marketing meets tapas - the W4 marketing breakfast

14.06. 2019

When business life turns into a business experience! Thank you to all entrepreneurs and marketing professionals for the inspiring talks at W4 Marketing Meets Tapas Breakfast in Baden. Next events are in the pipeline. Read a brief review on the event. 

31.05.2019

schweizstrom Easter Game – lead generation

The latest big campaign started in April. Right in the spirit of Easter, it addressed the play instinct of users. The aim of the game was to make people aware of schweizstrom by using gamification as well as to refine the branding, generate leads and consequently gain customers. 

2019

25 years of W4 – we are celebrating our anniversary

A lot has happened since W4 was founded by owner Jörg Wenzel in 1994 in Baden. As it is common for any anniversary, we want to take a look at where we come from before devoting ourselves to the future.

11.04.2019

Headless CMS for tourasia.ch

Our customers requested a website relaunch which provides visitors with a clear and visually attractive presentation of the many travel possibilities that can be individually combined.  

28.03.2019

MITEGRO sets up data management via machine learning

For about six months, we have supported the MITEGRO GmbH & Co. KG with our agile coaching while they were implementing an adequate data management system based on artificial intelligence.

17.01.2019

Online advent calendar – a great success

For our customer schweizstrom, who wishes to increase their customer base in Germany with the help of content and inbound marketing, the W4 team has designed and realized an elaborate online Advent calendar.

07.01.2019

W4 Christmas Party in Bratislava

The exciting year of 2018 now lies behind us. Christmas prepares one for the end of the year. The same goes for the W4-team.

20.12.2018

agility & teamwork – our second hackathon in Bratislava

The goal of our second hackathon was to create a customer friendly, progressive web app with pre-defined features by using the functionalities of different systems.

10.12.2018

W4 is official ApiOmat platinum partner 

During an intensive hackathon at our W4 office in Bratislava, our developers have professionally trained for ApiOmat. W4 is now officially certified ApiOmat platinum partner.

05.12.2018

Mautic for SEBA Crypto AG

The perfect online marketing solution for the pioneer in the financial services industry has to guarantee absolute data safety. W4 realized the setup of the open source marketing automation software Mautic. 

07.08.2018

Celebrating Three Years of Collaboration with STS

We have been providing STS with marketing automation and content marketing services for three years and look forward to many more years to come. The company from Sirnach is one of the world's leading manufacturers of customized pressure measurement solutions.

W4 scores with bet game for the World Cup

18.07.2018

Whether as a marketing tool for customer loyalty or as a nice service for employees: a betting game for the World Cup keeps everyone engaged and delighted.

User-Friendly Web Solution for Municipality Birmenstorf

17.07.2018

A grand vista welcomes visitors of the new web solution of the municipality Birmenstorf. It was built with the latest version of the modular, database-based Internet solution CommunityNet™.

12.06.2018

Full Speed Ahead! Team Event in Bratislava

Our Bratislava team started the summer in a good mood: The took a rafting tour on the Little Danube. 

First W4 Hackathon in Bratislava

02.05.2018

Flexibility, short development times and collaboration are in demand more than ever before. A hackathon puts the theory into practice.

marketingblatt.com Relaunch

25.04.2018

The first post on marketingblatt.com appeared appeared in March 2012. Until recently, the look of the platform changed little. Now we have given the Marketingblatt a complete makeover. The result is impressive!

W4 Team moves into new office in Heidelberg

16.04.2018

The Heidelberg team moves one floor further and now has more space and a chic interior. Here are a few visual impressions of the new office.

01.03.2017

Marketing Automation Expertise in Shanghai

The demand for marketing automation solutions in the B2B sector is growing - especially in China. W4 reacts to this development by opening of a new office in Shanghai.

Website Relaunch Diagnostik München

27.02.2018

Easy navigation, high-quality content: We have implemented a search engine optimized website relaunch for the Diagnostik München.

W4 establishes office in Beijing

From now on, W4 has its own office in China. A team of four supports clients with their digital marketing and sales concepts in the Far East. 

W4 opens second office in Bratislava

Two years ago we established our office in the capital of Slovakia. Since we really like the location and are still growing, we have now opened a second office. 

INTO AN INSPIRATIONAL NEW YEAR: THE JAZZ GIANTS CALENDAR 2017

To hit the right note in every possible situation is the great art of good marketing. And it is great art that we present our colleagues, partners and clients with...

W4 realises the Amavita.ch Online Shop

The pharmacy network Amavita has launched its own Online Shop, which has been implemented by W4.

W4 - Specialized Oracle Partner of the year 2016

W4 is happy about being awarded the Specialized Partner of the Year Award 2016 for SaaS Cloud Applications by Oracle.

W4 ACQUIRES THE MARKETING DEPARTMENT OF CURAGITA AG

The W4 Deutschland GmbH has acquired the marketing department of Curagita AG on 1 May 2016. In light of the acquisition, W4 will open new offices in Heidelberg. 

The Open Source Marketing Automation Tool mautic

Finally there is an open source marketing automation tool. Mautic offers marketers monitoring, lead management, social media management features as well as resources for creating landing pages and newsletters.

ACS AUTOMOBILCLUB DER SCHWEIZ EXPANDS DIGITAL PRESENCE

The ACS Automobil Club der Schweiz mobilizes its digital power. The ambitions are high and we are equally motivated to make the new blog and newsletter the first address for people who love cars.

W4 IN THE HEART OF BRATISLAVA

W4 grows. After opening new offices in Switzerland and Germany, we have now discovered Slovakia. We established a new office in Slovakia's capital, Bratislava, in November.

LIGHT AND SPACE FOR THE W4 TEAM IN BADEN

W4 has an office in Baden since late 2015. The city is situated in the densely populated Limmattal and is the third-largest city in the canton Aargau.