In a white paper, a company gives readers valuable and helpful information free of charge. A white paper is not an advertisement, it is intended to help the reader find a solution or an explanation for a problem that concerns him or her. The goal of a whitepaper is to generate leads.
An eBook is divided into individual chapters: The reader has the possibility to switch between the topics. The tonality is more relaxed than in a whitepaper, where it is more serious and formal. With a whitepaper companies position themselves as experts, the content is more data-based. In contrast, an eBook focuses more on concepts and addresses current trends or ideas.
The big advantage of infographics: They are visual. Our brain can process images better and faster than text. With infographics, companies can convey complex information in an easily understandable way. Infographics quickly arouse interest and are often shared in the social media.
There are many different types of infographics:
- Statistics (for data)
- Processes
- Diagrams
- Chronologies (timelines)
- Informative infographics (e.g. to present new concepts)
- Geographic infographics (e.g. for demographic data)
- Comparison infographics (e.g. comparison of two products)
- Hierarchies (e.g. the need pyramid of Maslow)
- Lists (visually more appealing than simple listing)
