Gamification, if used correctly, is an extremely useful method to gain new customers. Many industry giants have successfully implemented marketing strategies with Gamification. With online games and playful competitions, Gamification increases engagement and promotes emotional investment. And best of all, new leads are generated along the way! The term Gamification refers to the incorporation of game- related elements – such as high scores, rankings or awards – in foreign contexts. Gamification aims at motivating users to interact with the company in a playful way. Every opened door poses the opportunity to converse with your customer, which not only strengthens your B2C relationship, but also increases your customer’s willingness to buy.
In joyful anticipation, children look forward to opening their advent calendars every day. However, adults, customers, and co-workers enjoy this Christmas tradition just as much! By hiding prizes, tipps, recipes, raffles, or product information behind the tiny doors, an advent calendar delights people in business environments as well. The sky's the limit to your creativity!
A professionally designed digital advent calendar ensures a high reach, generates new leads and gives you access to inactive customers. By playfully engaging them now, customers become more open to your marketing content at a later date. Additionally, a digital advent calendar provides your existing customers with playful variety during the Christmas season and helps you to strengthen your brand.
Delight your customers with the digital advent calendar and benefit from first-class user experience and visibility across your channels!
Read our free White Paper now to find out how your company's gamification campaigns can help you attract and nurture leads and customers.
By delivering daily surprises, exclusive offers, and interactive content, the calendar keeps customers excited and invested throughout the holiday season. This sustained interaction not only cultivates loyalty but also encourages customers to return frequently to discover what's next. retailers to showcase a variety of products, promotions, and brand messages, effectively showcasing their range and uniqueness. the Digital Advent Calendar boosts brand visibility, strengthens customer relationships, and maximises sales potential.
By offering daily insights, valuable resources, and exclusive offers tailored to the specific needs and interests of potential B2B clients, the calendar fosters prolonged engagement. This engagement translates into a gradual nurturing process, allowing your business to establish credibility, showcase expertise, and build trust over the course of the calendar's duration. Ultimately your business will gain qualified leads ready for conversion.
Through a series of daily engaging content, such as behind-the-scenes glimpses, employee stories, exclusive insights into the workplace, or achievements, the calendar effectively highlights the organization's commitment to its workforce. This strategy not only attracts top talent but also fosters a sense of pride and belonging among current employees. The Digital Advent Calendar encourages active participation and social sharing, amplifying the company's brand reach and reputation as a desirable workplace.
You will receive your own www address that is specific to your company. You have the flexibility to tailor the appearance of the calendar to match your corporate design. This includes incorporating your company's logo, color scheme, and other brand-specific elements.
Tailor unique promotions with custom text, personalized images, and links for each day, enhancing engagement and targeting specific customer interests.
Your customer interacts with your content every day. Targeted campaigns remind the addressees to open the doors every day.
Your global audience can enjoy gaming to the fullest by configuring the calendar's time zone. Regardless of your location - be it Berlin, Moscow, or New York - the doors to each Daily Surprise always open at the same time you want, ensuring daily engagement with players around the world.
You can choose from different content categories to give the calendar the necessary excitement. Whether tips and tricks, general quotes, recipes, competitions, or product information - there are no limits to your creativity.
Personalize newsletter promotions with custom text, images, and a double opt-in process, ensuring targeted communication and increased engagement.
After December 24th, you will receive a list of all participants. If you wish, you can also access the data during the event.
Save your images, videos or documents conveniently in the backend. Get accessible URLs for external use or use the storage space to seamlessly integrate files directly into your content.
Gamification describes the integration of game-like elements into seemingly game-unrelated contexts. Current trends show that companies are using gamification for the onboarding of new employees, for example. Here, riddles, quizzes and mini-games not only break up demanding content, but also...
People love to play and compete - it's firmly ingrained within their nature. Gamification in marketing takes advantage of these psychological characteristics. According to new studies, the gamification market is expected to grow by 30.1 per cent by 2024. This holds enormous potential for your...
Whether old or young - playing games is a part of human nature. The enticing feeling of success combined with (hopefully) the fun experienced during gameplay make us happy to play games over and over again. Applying this tendency in such a way that it benefits businesses is the objective of gamification.Gamification comprises the use of typical game...
A digital Advent calendar has many benefits for companies:
With a digital Advent calendar, customers and potential customers are attracted through the use of gamification. This involves game-typical elements, such as high scores, rankings or awards. The aim is to motivate customers to take part in the game. The aim is to motivate customers to interact with the company and, in the best case, to influence their (buying) behaviour.
An digital Advent calendar is a very special customer experience that is filled with positive feelings. As a company, it not only makes a good impression in the short term, but also anchors the company in the memory of its customers for the long term.
With W4, you can get a digital Advent calendar that is customized to the corporate design of your company. You get also your own web address and can choose from different content categories. We also offer a variety of supplements, such as:
- Languages (German, French, English and Italian)
- Individual selection of icons and fonts
- A Facebook campaign to promote the digital Advent calendar
- Suitable background music
The digital Advent calendar can be connected to all mail tools. Here are some examples:
The digital Advent calendar can be filled with a wide variety of offers and topics. There are no limits to creativity. The most popular are the following:
A digital Advent calendar becomes your product visually and with regards to content. Visually, the online advent calendar appears in the corporate design of the company, so that customers immediately associate the calendar with your company.
And with regards to content you can also create a connection to your company: Present both old and new products and raffle them off. The playful aspect of a digital Advent calendar provides a memorability that is difficult to achieve with normal advertising.
W4 offers various marketing solutions for the Christmas season: From print, for example individually designed Christmas cards, to digital Christmas mail with animated GIFs. The Christmas season is always a time of emotions: It is worthwhile to pay attention to customers here. With a digital Advent calendar, constant interest can be achieved while at the same time customer relations are deepened.