Gamification Marketing for Lead Generation

Gamification describes the method of placing typical game elements in a non-game context. The aim is to increase the commitment and motivation of the users, because people have a natural interest in playing games.

A very good example of gamification: An online betting game for soccer. Many people like soccer and are really enthusiastic about this sport. With a betting game, companies can achieve a wide reach and gain important information about the target group. A betting game can also be used within the company, for example to motivate employees.

Gamification has many advantages, for example:

• Companies can quickly and easily collect a lot of customer data.
• Companies can increase the productivity, motivation and creativity of their employees.
• Companies can playfully provide customers with information that is actually less exciting.
• Companies anchor themselves in the memory of their customers: Brand awareness is increased.

Gamification is for a wide range of companies. Here are a few examples:

• Insurance
• Utility company
• Educational establishments
• Public Health
• Electronics company
• Market research
• Human resources department
• Marketing

Gamification has already proven itself in various companies. The working world is in a state of flux and calls for a change of pace as well as innovative motivational methods. Especially with Generation Y employees, such measures score enormously as an incentive. For example, you can stimulate competition in the sales team, set attractive incentives for sales promotion in a playful way, and thus offer employees a fun change of pace. Despite competition, the online game functions as a common denominator and a productive topic of conversation. You can find more ideas under Sales Casino.

You do not have to. We can do it for you. We'll take care of the design, content creation, lead capture forms, connecting your social media, etc. Or if you want more control over your project, we can take care of setting up your new Gamification.

Game-specific elements such as high scores, rankings, or awards are placed in seemingly "non-game" contexts. Gamification in marketing promotes interaction between supplier and customer to increase sales. Games can also positively influence loyalty to the brand.

Because with little effort you can entertain your audience and create a positive feeling. This usually works as a promotional activity for your product and service and in an ideal situation for a purchase decision. When the purchase of a product comes with the prospect of another prize, customers are more likely to buy it. Whether it's automatic entry into sweepstakes or collecting loyalty points, the goal is always the same: to sell.