RELAUNCHING THE MARKETINGBLATT

The first Marketingblatt post appeared in March 2012. Since then, there have always been minor changes. At first, we published one post every month, then we increased the frequency to weekly posts. The visual concept of our header images was also tweaked every now and then. But by and large, the Marketingblatt remained virtually unchanged over six years.

The relaunch has been on our minds for quite some time, but we had to put it on hold for important customer projects and the relaunch of our website w-4.com.

Now, finally, the Marketingblatt shines in new splendor and is now available under the new address https://blog.marketingblatt.com/en. We are very happy about the result. It was a lot of work: In addition to the technical and creative implementation, much diligence was involved because 179 posts had to be migrated in two languages!

Like our new website, the new Marketingblatt was implemented with the marketing automation platform Hubspot. Now we have all the data, from website to newsletter to landing pages and blog, in one place. But enough with the preamble: Just have a look at the outcome yourself. Right this way!