Operation am offenen Herzen – neue, moderne Website für just-medical!
ABOUT The Client:
just-medical! was founded in 2000 as a portal for Healthcare Professionals and has established itself as the one-stop portal for the huge and demanding healthcare sector in Switzerland through the acquisition of other portals such as Medinside and Docinside. With a dedicated team of highly qualified experts, the company offers a wide range of services and channels, including the popular platforms med-congress, med-inside, med-jobs, med-drugs, med-report, and med-cases. Each of these platforms is designed to meet a specific need in the healthcare industry and provide high-quality content and medical information. Thanks to med-congress, for example, subscribers never miss an exciting event in the medical field ... With med-cases, on the other hand, doctors can complete CME-certified continuing education ... free of time and place thanks to our e-learning platform.
The next logical step was just-medical!'s digital presence – because although the website was still functional, the design and technology used no longer met current standards.
The Challenge:
When W4 took over responsibility in January 2022, one thing was clear: the website required not a cosmetic surgeon, but a comprehensive digital rehabilitation strategy. The challenges were versatile:
Multilingualism with Ease: The website had to shine in four languages, and the Content Management System (CMS) should make maintenance as easy as a child's play.
Seamless Integration: The existing login portals of the various platforms had to be implanted into a new body – without transplantation rejection reactions.
User-Friendliness as Top Priority: The new website should not only look good but also feel good, both for just-medical! employees and end-users.
The Solution:
After intensive analysis, W4 opted for an approach based on modern technology and innovative solutions:
HubSpot as the Heart: HubSpot's CMS proved to be the ideal choice to create a user-friendly interface and ensure the efficient maintenance of content and reports via HubDB (the internal HubSpot database).
Iframe as a Surgical Instrument: For the seamless integration of the login portals, W4 relied on Iframe technology, an elegant solution that combines security and user-friendliness.
The Conclusion:
The result exceeded all expectations:
A New Digital Face: The website shines in a modern design and offers intuitive user guidance.
Seamless Functionality: The login portals work smoothly, and end-users experience a consistent and pleasant user experience.
Optimal Performance: Impressive loading times and complete responsiveness ensure optimal use on all devices.
Increased Visibility: Thanks to comprehensive Search Engine Optimization (SEO), just-medical! is more present than ever in the digital space. The increased visitor numbers testify to success.
The new, scalable website is an important building block for the future development of just-medical! and strengthens the company's position as a leading provider of services for the healthcare industry in Switzerland.
